Integrating Theory And Practice

Lecture 5, 25th October 2011

The Importance Of Research

From this lecture, I have decided to expand upon the 2
key principles:

1 – Legibility
2 – Tone of Voice



What makes visual communication legible?

Typeface, type size, colour and layout all affect legibility.
This comes in to play with signs, maps, printed works like newspapers, leaflets, magazines, online works, animated graphics etc.

[to be continued]


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