Integrating Theory And Practice

Lecture 6, 1st November 2011

Production and Outcomes
Influences and Reactions

From this lecture, I have decided to expand upon the 2
key principles:

1 – Interpretation
2 – Delivery



Historical context shapes production and understanding of pieces of work. Time and place has great effect on how the artists reflect their era and capture the spirit of that time or moment.

For example, Lewis Carroll wrote the novel ‘Alice’s Adventures in Wonderland’ in 1865, about a girl who falls down a rabbit hole into a fantasy realm (Wonderland) inhabited by bizarre creatures.

Since then, different artists from diferent eras have illustrated their own take on Alice in Wonderland and although it is still obvious it is Alice in Wonderland, the interpretations are completely different and may convey different messages and meanings because of the era in which the work was done.

John Tenniel 1865 :

Jessie Wilcox 1923 :

Disney Animated Film 1951 :




Clip from the animated film 1951:







3D Movie directed by Tim Burton 2010 :



Visual communicators choose from a myriad of different platforms and select appropriate formats, thereby creating a context for their work.
Platforms include some fo the following :

Editorial – magazines etc
Publishing – printed media
Online – websites, animation etc
Advertising & Branding
Textiles / Fashion – fabric, wallpapers etc
Installation & Interventions – retail, gallery
Environments & Architectural Projects


For example, Markus Hartel is a photographer specialising in candid street photography.
He has an online portfolio –
And he also has a photo blog –

The website states three things about Markus :

“the streets belong to me. photographer. poet. lover.”

“as candid as photography can get”

“On any given day, you’ll find Markus Hartel cruising the subways of New York City with his Leica M9′s strap wrapped securely around his wrist, ready for action. If you walk by him, you probably won’t notice as he frames his camera from the hip, then clicks, and casually turns to pan one more.”

I think these statements are crucial in getting anyone who is reading them curious to see the photographs.

In my opinion, having an online portfolio like this is a powerful tool for getting your work seen and displaying it in such a way that the information is easy to take in and the photographs are very well shown.
Each category of images is neatly set out, and it allows you to display all of your work, whereas if you were to be featured in a magazine, book or art gallery, only a selection of your photographs would be seen.
Of course, you could publish a book of all of your works, but that would come at a price and it is not guaranteed that a large amount of people would come across it and pay to own it, but with the website and blog, the images are free to view, and the viewer has the option to buy a print or license and image if they so wish.
In this era of blogging where everybody seems to have a blog, there is a greater chance of someone ‘following’ your blog so that they can see everything you post for free, than them going out of their way to find a published book or art gallery and pay money for it.

Some photographs by Markus Hartel :



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: