Integrating Theory And Practice

Lecture 8, 15th November 2011

Production for Visual Communicators

From this lecture, I have decided to expand upon the 2
key principles:

1 – From Novice to Expert
2 – The Experts

From Novice to Expert


The Experts

Erik Spiekermann – “Each single solution has to function in every small detail.”

Paul Rand –  “Visual communication of any kind should be seen as the embodiment of form and function: the integration of the beautiful and the useful.”

Jonathan Barnbrook – “It is far more important to do the work that you are excited by, not work that you feel you should do.”

[to be continued]


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